I believe in coaching the whole person, not just the runner. Running is more than performance metrics or race results, it’s a journey of personal growth, self-awareness, and development. My approach prioritizes enjoyment and sustainability, because when running is something you genuinely look forward to, consistency follows naturally. And consistency, more than anything else, is what drives long-term progress.

If running starts to feel like a chore, it’s often a sign that something needs adjusting. I encourage athletes to stay connected to the reasons they started running in the first place and to maintain a sense of purpose and enjoyment in the process. Training should complement your life, not compete with it. When running fits well into your routine and brings satisfaction, it becomes something you want to do, not something you have to do. The goal is to make running a positive, lasting part of your lifestyle.

In every plan, I consider the individual behind the performance, their schedule, values, challenges, and aspirations, because your running journey should reflect who you are, not just how fast you want to be.